Global investment outlook
A quarterly video series that accompanies a larger article written by the GIO team.
I film all 4 thought leaders on a Canon R6 with a 50mm lens to create the dramatic depth of field. I animated the opening sequence as well as edit, colour grade, sound engineer all the videos. Then I break them down to social posts in English and French with subtitles.
BiWeekly #MacroMemo
The project started at the beginning of the pandemic and we've evolved the look and feel from the beginning.
Using OpenReel, I film our Chief Economist remotely in order to create a video explanation of the article he writes. I then break that down into web assets and social media posts which include static and video.
RBC iShares partnership launch
In January of 2019, we launch a new product based on the partnership between RBC GAM and BlackRock.
Under an NDA, I sequestered at home and worked on all the assets of print, OOH, digital advertising and video, I worked with my creative director to design and build out the story nationwide.
I regularly contribute to the design and content for the site.
GAM Story awareness campaign
I traveled, from London UK across to Vancouver BC in order to film our team members across the globe and then cut down the interviews into smaller informational videos about the different parts of our business.
Working with my creative director and our content team, we worked out the flow of each video and I edited, colour graded and animated each video.
National client events and staff rallies
Every year, we have a national road show of events for both staff and for advisors to invite their clients to attend.
I take a script that was developed by the content team and come up with high energy videos to entice people to join the events. I outsource the voiceover talent and edit and animate the videos.